1DD: What is your tip or advice for non-designers, who wants to redesign the world?
ABELHEIRA: “Have courage and perseverance to propose and lead change!”
"My advice lies in what I consider essential for success: attitude. In my 20 years of practice and continuous learning about design, I realized that there is no formula for good results. I also learned that in the midst of a series of innovation stories and winning products, there are a number of failures and obstacles that do not always go public. I learned tacitly, and recently found points on good literature and research that reinforce my view: Design is an activity that leverages change, not a privilege for an enlightened minority. The more educated and receptive to change is the medium in which it is hosted, the greater the chance of success. The greater your ability to find and live with different and complementary talents and skills, will also increase the likelihood of success. Curiosity and patience are the correct definition of a problem (or rather a definition of the correct problem!) and are essential to identifying and creating relevant value. And finally, humility! Knowledge comes from the social sciences, artistic, technical and administrative. We drink more and more from transdisciplinary sources. The true differentiator of a project is in the design development (how to generate sustained and sustainable value) especially throughout implementation. Respect is built with full results and deliveries. So we have more and more entrepreneurs designers; and entrepreneurs increasingly design. Document your learning, consider its conclusions (alone and in groups), and follow with courage and perseverance."
Ricardo Abelheira | Senior designer/technological development, EMBRAER
Ricardo Abelheira is industrial designer graduated at ESDI / UERJ, with a Masters in Engineering Design from the University of Portsmouth, UK. Throughout his career, he led engineering and design teams, developing at Embraer various products and international award-winning airfcraft interiors . Also, he contributes to disseminate innovation culture throughout the company. Currently works with research projects and technological development, ministers lessons in Design Thinking and consults for various segments.