1DD: how to positively impact with design
AROZQUETA: “Design is like religion, if you don't believe you will never see the miracle.”
"Designers work is about visualizing the future, imagining the unexpected and finding new ways to attend peoples needs.
We expose our ideas without a 100 percent of certainty. Usually, when we talk about possibilities, design flourishes (that is one of the reasons why design practice is awesome in the academy and surprising in consultancy) yet, when design has to cope with the business risks, in most cases design can´t survive.
Designers in corporations must be like missionaries, we create stories, make promises and then, when everybody hesitate, we do believe.
So, if you are not a designer, and you are reading these lines looking for a miracle though design, trust me, you have to believe in your designers, is the only way for success."
Jorge Moreno Arozqueta | Global Director Refrigeration at Whirlpool
I have worked as a professional in several design fields. First as a producer with a collection of designed objects under my own brand.Then as a design consultant in 2001 when I found my design studio.
From 2004 to 2010 I was Head of the a Design School at ITESM in Mexico. For Whirlpool I was Director of design in Mexico and then in Brazil. Today I'm responsible of global refrigeration.