1DD: how to positively impact with design
BARBA: “Meaningful creativity will improve outdated productive models and generate a global scale impact.”
"It is possible to engage society to a new direction. Everyone knows the world’s running out of options and what we need to do about it. So why don’t we? Because we need to be inspired. That’s our job: to never run out of ideas, bringing new creative solutions that impact peoples life’s and inspiring others to do the same.
The design approach of solving problems is effective because it is multidisciplinary and collaborative; everyone’s expertises are welcome. And no one needs to start big to make a difference. Focus on your everyday issues, start with you school, you community. Wait for the results and share. The world will follow."
Polyana Barba | Creative Director at RAFdesign
Owner and creative director of RAFDesign, Polyana has a degree in Industrial Design (ESDI-UERJ). She has a postgraduate degree from Creative Circus - Atlanta, and published projects at Graphis USA and P&D Design.
In 2000, she moved to Miami, where she lived for three years and headed the Jacques Auger Design office. The desire to start her own business motivated her return to Rio de Janeiro, in 2003, when she opened the RAFDesign. She is also a speaker at several design and branding events.