1DD: how to positively impact with design
BARRIO: “Sympathize with your users and be methodical.”
"Design is not just an outcome, but the process you follow to ensure you're building a product, a service, an experience that will be valuable, meaningful and delightful for your target users. Ground your work in their user needs and desires. Then develop concepts and designs progressively while making sure your target users respond positively to them."
Laura Garcia Barrio | User Experience Designer at GOOGLE
Laura works at Google since 2008 and she has developed digital products in the United States, Spain and Brazil. Her experience ranges from developing cutting edge technology to building experiences for emerging markets. Before Google her clients included Nokia, Vodafone, Microsoft and Coca Cola. She has a Masters degree in Interactive Telecommunications from New York University, she has presented her work at Siggraph and Mobile HCI, and she has a Bronze Lion from the Cannes Advertising Festival.