1DD: how to positively impact with design
DE BONA: “Design needs to come out of itself and get into other areas
to empower them and change lives.”
"The challenge for design is to get out of itself. In other words, we need to seek a new approach in which newly formed designers don't aim just to build their career as a designer in a traditional design office. Specifically, we need designers to be willing to work in different areas and markets, for instance, hospitals, banks and agriculture. When designers are inserted in other areas, they can empower them through design thinking, allowing them to release their creative potential in order to adapt and use this knowledge, thus, generating innovation, positive impact and changes in people's lives."
Carla De Bona | UX/UI Designer at FIAP | Caelum | Freelancer
Designer focusing on Brand Identity, Logo Design and UI/UX Design. Researcher with M.S. in Communication and Semiotics. Teacher at FIAP and in the UX course at Caelum Entrepreneur, co-founder of 196sense, Goola and Bona Criação.