1DD: How to make an idea come true
BOTTASSO: "Put the actors together! Research, create and test collaboratively. Have ownership and engagement."
"It is very difficult to get an idea out of the paper alone, needs to engage and connect people in a horizontal environment. Switch the people’s role, let them experience for themselves and by the others. As much points of view that you have, better. Play with the depth; Be shallow and inconsequential, serious and profound. Experts and laymen. Empathise. taking an idea out of the paper is not a linear process. Complex problems, complex solutions. Explore, analyse, create and test in spiral; simple, fast and cheap. Learn, analyse, synthesize, create more, test more, be wrong. Make small tests. Switch place once again. Make another research. Every step you take, your search become more refined. Bring it all back to the collective. An idea owned by many is a collective dream, with a lot of wills to become true. Engage."
Paulo Botasso | Gov Designer at Tellus Institute
As a generalist, found in design a way to walk through everything and always learn. B.A. in Product Design, M.A. in Strategic Design and specialized in Service Design.Worked in innovation projects in VRD, StudioIno and DesignConnection. Helped develop recognized projects that earned awards such as IDEA and MCB (BR) and Red Dot Awards and IF Awards (Germany).Served as Communications Director of ADP (Product Designers Association) and is currently the Executive Manager at Instituto Tellus.