1DD: how to positively impact with design
BRAGA: “Your research(fieldwork) goals are(must be) different from your project goals”
"When starting a project, define the goals you want to reach at the end of the project so that you know what are your goals when going to fieldwork talk with people. Your research objectives should answer questions related to behavior, motivations, expectations, barriers and needs. Your project objective probably is turning these findings into concepts, solutions or opportunities."
Fabiano Braga | Project Leader at INSITUM
Fabiano Braga is a Product Designer from the Federal University of Paraná focused on design research and service design. As a consultant has experience leading innovating and strategic projects for companies of different segments like Financial institutions, techonology and consumer goods. In the industry, developed innovative products and services for one of the largest white goods companies in the world and at Insitum he works as Innovation Project Leader, leading multi-disciplinary teams searching to converge the needs of leading corporate clients and innovative solutions for the final consumer throught user-centered design approach.