1DD: how to positively impact with design
GALVÃO BUENO: “Reality means having to compromise. Designing means knowing when you can and cannot compromise.”
"I have been in love with design for as long as I can remember. But the notion of what it is has evolved and amplified itself for me. So I try and come back to what is essential to it. Beauty comes to mind first. The kind that arises from the marriage of form and function. Beauty emanates from coherence, and it creates coherence in the viewer/user. Usefulness –everything that needs design needs it because it serves a purpose (desígnio). Creating a design and seeing it through execution means not straying from the original intent (design), keeping in mind what is important. We live in a beautiful age in which we have so much access, but also so much noise. For me design works as an ethos, more than anything. A trajectory from chaos to coherence, from ugliness to beauty, from noise to signal."
Maria Ercilia Galvão Bueno | CEO at TRY
Maria Ercilia is a founder and partner at Try, an interaction design studio. A degree in literature and an experience in the editorial and newspaper business, combined with a passion for digital, shaped her sensibility. She is always looking for the human factor in the business landscape, and for the essential human narrative in every design challenge.