1DD: What is your tip or advice for non-designers, who wants to redesign the world?
BURLIN: “Be humble and simplify beyond the expected.”
"When designing a product, software or service it is natural to get passionate about a solution.
This creative passion is a gift but it needs to be balanced with a good dose of Humility and the readiness to throw your pet idea out if it does not resonate with your target user. A design is only as good as your audience thinks it is so take the time to Listen and Understand what they really need.
In addition; Be Clear in what you are trying to solve.
Don't try to design for everyone but pick an audience and try to make those users Love your product.
Don't try to solve all corner cases from the get go. Start Simple (subtract all that is not essential to the experience) and build a solid core, after that you can add on features as your audience asks for it.
It is easy to add on features later on but rare to see someone successfully remove redundant features once the product or service has shipped."
Britta Burlin | Principal Design Manager, Microsoft US
Britta Burlin is a designer and principal design manager with Microsoft, with a background in interface design for software and consumer products for the mass market she also worked for Whirlpool Europe and Electrolux as interaction designer and manager.