1DD: how to positively impact with design
BUSTELO: “Solve a real problem real people have. Don't create new problems for anyone as a byproduct.”
"In order to have any impact, design must have a purpose and fulfil it. For the impact to be positive, the solution has to consider its outcomes not only for the intended audience, but also for unintended ones."
Santiago Bustelo | UX Director at Kambrica
Santiago is UX Director at Kambrica, a User Experience consultancy based in Buenos Aires. He chairs the local chapter of the Interaction Design Association (IxDA BA) and served as the first IxDA Regional Coordinator for Latin America.
Santiago had his first contact with interaction design in 1997 – designing business simulations. Since then, he has participated in global design and development projects, and given presentations and workshops on UX in three continents.