1DD: how to positively impact with design
CAMARGO: “Designing "with" (and not "for") someone to create solutions that remind us of our connection. ”
"I believe that we are all connected to each other, to our land, to our universe. However, over the last decades, we've forgotten about that truth. That is why I believe we can design solutions of all sorts that can reduce alienation and increase connection; not only to others but also to ourselves. By designing ways to remember our true nature, we can all live more fulfilling, loving, healthy lives. And to design truly effective solutions, it has to be done "with" the audience you're trying to design for. Only by being with them, in their shoes, living their realities and understanding their perspectives can we create solutions that have greater chances of succeeding."
Ana Camargo | Founder of Love is all
Ana Camargo is a biologist and designer, founder of loveisall.com.br, an online platform that celebrates expressions of love from around the world. In her career she has worked in agencies like Tátil Design as a creative planner and head of the eco-innovation team as well at Artplan. She spent the last five years at Natura as brand strategy manager, taking care of the planning, monitoring and implementation of the brand strategy of one of the 10 most valuable brands in Brazil.