1DD: How to make an idea come true
CARVALHO: “Make sure that your idea is relevant to the community and you will have the support to do it.”
"Make sure that your idea is relevant and manages a major transformation in the life of a community or a specific group. If your idea is inspiring, for sure you will get all necessary support from the right people for it to be held.
When you have the solution to solve a problem or develop an improvement that enhances its surroundings, probably this problem is not only yours and it becomes easier to engage if these people has similar needs, ambitions and a sense of belonging."
Sergio Carvalho | Senior Design Manager at P&G Latin America
Graphic and Industrial Designer with large experience in production processes. He built his background working in advertising agencies and design offices in Brazil. Currently works at the core of Retail Design at Procter & Gamble managing the pool of agencies in Latin America. Keeps its focus on the disciplines of wayfinding Systems, Retail Design and shopper psychology.