1DD: How to make an idea come true
CASTELUCCI: “An idea is like a plant: you need to sow it, water it everyday and to be patient to see their growth.”
"Sometimes we forget to sow it: we have an excellent idea but don't put it in the world, so it doesn't exist. Sometimes we forget to water it: so it's in the world but doesn't properly evolve. But the most important is: if you look everyday for the fruits, you will get anxious because they won't be there. You have to keep watering it everyday and when you look behind, you will see how much it grew."
Giovani Castelucci | Designer at DAÓ and Founder of Visitei
Giovani Castelucci is co-founder at DAÓ, graphic design studio focused in cultural initiatives. In 2014 he founded Visitei, a web-based platform that facilitates, organizes and nurture student visits to design companies, having assured more than 200 people the opportunity to have an insider look to the participating companies.