1DD: What is your tip or advice for non-designers, who wants to redesign the world?
CASTRO: “Practice empathy: put yourself in the user's shoes in order to understand his/hers needs and urgencies, this will lead you to propose a really relevant solution.”
"Understand the needs of users and / or consumers is one of the most important factors to create real solutions to help solve a problem.
In order to achieve this, we must put ourselves the user’s place and understand his/her needs, distinguish his/hers afflictions and be open to hear their ideas. To be a good designer you must have the capacity of understanding and observation. This type of contact will bring inspiration to achieve a good solution.
Observe your surroundings and people, be attentive to their anxieties and think like them, it allows a better understanding of their reality. Attitudes like these can create opportunities to generate ideas that contribute to the quality of life and well-being in the environment in which we live in."
Letícia Castro | Executive director of Brazil Design Center (CBD)
Leticia Castro is Executive Director of the Center Brazil Design, where she develops activities related to the promotion of design in Brazil, teaches courses and workshops and participates in juries and design counsels, such as the IF Concept Design Award, the Thematic Council of Industrial Policy and Innovation and Design at FIEP.
Graduated in Product Design from PUC-PR, for fourteen years has worked with design management areas, strategic design, design thinking and public policy and has been invited to give lectures on these topics in several Brazilian cities. Holds a Master degree from FAE in Organizational Development and Administration Specialist with emphasis in Marketing from the same institution.