1DD: How to make an idea come true
ETLING: “Connecting and sharing knowledge, keeping it simple (both design and business), commitment.”
"Connecting and Sharing Knowledge
“We are social creatures. Our natural need to connect with one another, to record and pass on knowledge, has informed the design of many tools of communication. . . .” — Cooper-Hewitt
Surround yourself with an incredibly talented team that is smarter than you.
Keeping it Simple.
“Good design is as little design as possible. Less, but better . . .” - Dieter Rams
This same theory can be applied to how you think about and build your business; stayed focused and keep it simple.
“Until one is committed, there is hesitancy, the chance to draw back . . .
Weather you can do, or dream you can do, begin it. Boldness has genius, power and magic in it. Begin it now.” - Goethe "
Ashley Etling | CCO at RED CLAY
Ashley Etling is the CCO of Red Clay. Red Clay’s success can be attributed to her ability to balance the most critical of details with the vision to disrupt the creative industry in which she has worked for nearly a decade. Today, Ashley and the incredibly talented team at Red Clay are transforming how every physical product comes to market. They have created an open innovation platform that connects freelance design talent to consumer brands.