1DD: What is your tip or advice for non-designers, who wants to redesign the world?
FILIPOV: “Give value to the designer who does what only a designer can do.”
"The designer is lapidated through his/hers education to be a multi- faceted professional, working with analysis, concepts, creation, development and production relevant to each project. Always in collaboration with professionals from related fields, we are hardly alone in our routine. It is, therefore, important that the designer always knows 'what he and only he as a designer can build with the team inputs'."
Helder Filipov | Industrial Designer at Motorola
Industrial Designer graduated by UFPR and expert on Emotional Design at PUC -PR. He worked at Whirlpool in concept development, product design and strategy in global markets. Today he is member of Consumer Experience Design team at Motorola, and influences directly to define the future of the global electronic market.