1DD: how to positively impact with design
FONTES: “If you don't understand people, you won't understand design and that is the new business language.”
"People are everything - at least until the arrival of artificial superintelligence - if you don't try to understand people, don't observe them, study, listen neither talk to them, you don't understand design and you're not a real designer. It's all about empathy.
Design is about behavior and emotions. It's not only about software, tools, some 'new process' neither about being pretty. It's not about 'solving problems' but instead, finding the right problem to solve through the best way possible.
When we think about people's needs and problems, we think about all the business and services around it (Ubers, Airbnbs, Slacks, etc). And that's why Design is considered - and probably it is - the new business language."
Julio Fontes | CEO at Coletividad
I'm the CEO and founder of Coletividad and also a product designer trying to build many great things.
In one hand I'm the founder of studios, events, companies and projects, but sometimes I just there to help and be a part of great things. Through the time I've been an editor, manager, director, mentor, facilitator, designer and an event producer.