1DD: What is your tip or advice for non-designers, who wants to redesign the world?
FORMOSA: “Negative reactions to an idea do not mean very much.”
"I work with a lot of companies, large and small, all looking to innovate. One reason innovation can be difficult: People seem to have a general, inherent tendency to disagree with new ideas. Many will tell you, after just seconds of thought, why an idea won’t work. I don’t know if this is a basic human instinct, an individual personality trait, a corporate-culture issue, or a combination of the three. But it seems to happen often. Do not be discouraged by early, negative reactions. When the iPhone was announced in early 2007 few people were excited with the idea of a mobile phone without buttons. In 2008, investors shunned the idea of airbnb – it would be too risky to let strangers board with strangers. Innovation is difficult, and when receiving early negative reactions, keep in mind it may just be human nature. Of course there is no guarantee that your idea is great, but initial negative reactions are not an indicator of the contrary."
Dan Formosa, Ph.D. | Co-founder of 4B and Brainpool
Dan Formosa helps companies and organizations incorporate design into their everyday thinking. With a background in product design, Dan holds Masters and Ph.D. degrees in Ergonomics and Biomechanics. He was a member of the team that designed IBM’s first personal computer. In 1981 he helped form Smart Design, with the idea that design should be about people, not things. Dan is a founding faculty member at the Masters in Branding program at the School of Visual Arts in New York City, lectures and writes frequently about the physical and emotional aspects of design and appears in the documentary films Objectified and Design & Thinking.