1DD: How to make an idea come true
MURPHY: “A little bit of strategy, some luck and a lot of hard work.”
"You can have a brilliant idea or you can have the heart most dream driving you but you always have to think smart in order to achieve anything. Nobody can deny a bit of luck helps in life, but the lack of it cannot stop someone who has a strong drive. Finally, there is hard work – not counted in hours or physical effort, but simply meaningful, efficient, intelligent hard work."
Gisele Raulik Murphy | Partner at DUCO driving design strategies
Gisele has worked at the Design Center Paraná (Brazil), Design Council and Design Wales (UK). She established the SEE project, a European network for design innovation policies. She gained a Masters from Brunel University and a PhD from the University of Wales (UK). Gisele currently works for Positivo University and teaches in postgraduate courses. Board member of Centro Brasil Design. Partner at DUCO, specialising on design policies, strategies and management for both private and public sectors.