1DD: how to positively impact with design
HUANG: “Design can be applied to public services and products which tend to be neglected in consumerism.”
"In the world of consumerism, a lot of consumer products are overdesigned. An example is that there are too many mobile phone brands existing. On the other hand, a lot of public service design are neglected. Design could be so much more meaningful if applied to this sector. A good example is our IDEA design award winner-- a disaster relief tent designed for One Foundation, the most influential NGO in China, so as to improve installation and accommodation experience for earthquake victims."
Xiaojing Huang | Strategy Director at YANG DESIGN
Renowned Design Strategist and Trend Expert, Strategy Director of YANG DESIGN, founder of Design Strategy Institution.Xiaojing studied in Guangzhou and Berlin from experience design expert. Her clients are leading brands including Boeing, BMW, GM, Toyota, Hoda, Nissan, Hyundai, KIA, Fujitsu, BOSE, Schneider Electric, Hitachi and Haier. Winner of Red Dot Design Award, IDEA and Design For Asia Silver Award. Writer of China Design Trends Report.