1DD: how to positively impact with design
JORGE: “Design not only determines the look of things. It transforms the way we do and perceive things.”
"Nature is perfect, but everything else can be improved. The design is not only the aesthetic part of a project. The design proposes the appearance of things, which is very important, but it should also propose new experiences of use. New ways to use a tool, an object, a path, a physical or virtual space. It makes the experience, whatever it is, easier, clearer and more enjoyable. I argue that the design has the power to make the world a more beautiful,equitable and inclusive place."
Mariana Jorge | Designer at FIB (Fábrica de Ideais Brasileiras)
One of the partners at FIB, Mariana is a designer graduated from FAAP, holds a masters on Architecture and Design from FAU/USP and was the director of design research at Seragini's office. Mariana also teaches branding for post graduation programs at Unicamp and Centro Universitário São Camilo. Her main focus area is the relationship between design and people, especially the emotional links established between the users and the designed things.