1DD: What is your tip or advice for non-designers, who wants to redesign the world?
LEITE: “Forget all object characterized as a "design object". Dedicate yourself to think any problem from the perspective of the project, from what is needed to be solved. To design means to project and implies a qualified compromise with a civilizational advancement, and not a willful action of self-expression.”
"The general understanding of design tends to encourage self-expression, rather than devote to solve the delicate and complex problems we face. The experience of design should reflect how much thought, articulation, anticipation and skill is involved in this act. An excess of self-indulgence and self-reference among Brazilian designers contributed in building the state in which the country finds itself without a future project. To the question on which is the social impact extent caused by 60 years of formal design education in Brazil, there is only one answer: almost nothing. For these reasons, one has to understand design in its inquisitive and purposeful dimension in which reason plays a key role, and the craving for self-expression shall add up to a higher purpose and not impose itself as an absolute value."
João de Souza Leite | Educator and Professor at ESDI (College of Design, UERJ)
João de Souza Leite is a designer by training and professional practice. Today, he is exclusively dedicated to education and research at ESDI (College of Design, State University of Rio de Janeiro), where he is a professor for many decades. A PhD in Social Sciences, this year 2015 marks his 50th anniversary of acting in design, giving lectures, constantly writing about design and acting as a curator of exhibitions.