1DD: What is your tip or advice for non-designers, who wants to redesign the world?
VALENÇA: “Test your idea exhaustively.”
"To test – or prototype – is one of the most fundamental phases of a good design Project. Run some tests with your project´s target users, with people with extreme opinions and with friends. Test the materials, the looks, the way it works, the users’ journey, the quality of the information you provide and so on. Start small, like simply explaining the idea to close friends, and then gradually increment both the complexity and the refinement of the prototype. Make sure to always iterate the project with the learnings from each previous test. In the end, your project will be field test approved, your chances of success will be much greater and you will have learned a lot from the process."
Marcelo Valença | Cofounder and Change Catalyzer at DesignMuda
I’m a designer, a teacher, a musician, a father, a poet and a professional learner. With the graduations from Belas Artes (São Paulo), Federal University of Pernambuco (Recife), Istituto Europeo di Design (São Paulo) and Life, I’ve worked as a project leader at Questto|Nó and StudioIno, as a professor/instructor at IED and as an Instructor/Manager at Tellus School of Innovation for Governments. I’ve been awarded iF, RedDot, Idea/Brasil, among others. Despite that, my true professional happiness comes from delivering good projects and seeing their results, regardless if my job is to co-create solutions for social difficulties, to design more human and efficient products and services or to help people become more innovative and creative.