1DD: How to make an idea come true
MELLO: “Dream big, work hard and stay humble.”
"Everyone is a designer! Maybe you just haven´t realized it yet, but the genes of design are inside of you, no matter which school you attended or even if you had attended school or not. The best designer I ever met in my life (my father) never went to formal school. Design is a journey of empathy, collaboration and experimentation. It´s simple like that! If you are able to apply this three things in everything you do, you can impact other people’s lives and redesign the world, one story at a time. "
José Mello | Dreamer, Doer and Storyteller at IIT-Institute of Design
José Mello has a technology, marketing and design background. For the past 20 years he has been working on the crossroads of these three disciplines helping people and organizations to find their innovative self. He is a writer, speaker and teacher on design strategy and holds a position as the head of research and innovation for Liberty Seguros (a Liberty Mutual company).