1DD: How to make an idea come true
NORONHA: “Involve people to evolve humanity.”
"More important than thinking about what, how, or why bring an idea from the intangible world and compose it into our material reality, is to think with whom do this. The world is made of people and they are the way to get to anywhere you may dream of. Every living thing communicates and connects to create something greater than itself. And mankind, being an emotional being, is reached through the heart. We must speak about love, passion and make people fall in love with a creation, or better yet, create something captivating, involving everyone in the way. And when people come together, feel, engage and participate, what happens is something called.. magic."
Mauricio Noronha | Industrial poet, Co-founder of Furf Design Studio
Mauricio Noronha is co-founder of Furf, an award winning design studio. The company is often invited to exhibit in notable events throughout Europe, Latin America and China, where Furf’s work has become part of permanent collection of its main Design Museum, in Shenzhen. Paola Noe, curator of Milan Design Week, says "They have a special ability to imbue an object with poetry and romance" and have been called "industrial poets" by Tom Dixon. They also act as visiting professors in universities.