1DD: How to make an idea come true
TJENDRA: “Own the problem first, then building and selling the idea becomes much easier.”
"Know what exactly you are talented and passionate about. Then Understand the status quo of how your chosen sector works. Break it into parts. Find out all problems. Organize them into parts, flow and hierarchy. Learn until you know how the system operates.
During the process of owning the problem, ideas will emerge easier. Selling become easier because you start learning how to solve the right problems with your idea."
Jeffrey Tjendra | DEO of Business Innovation by Design (BID)
Jeffrey Tjendra is the Creator and Design Executive Officer (DEO) of Business Innovation by Design, where he guides companies how to continuously innovate and grow.
1DD: How to make an idea come true
CASTELUCCI: “An idea is like a plant: you need to sow it, water it everyday and to be patient to see their growth.”
"Sometimes we forget to sow it: we have an excellent idea but don't put it in the world, so it doesn't exist. Sometimes we forget to water it: so it's in the world but doesn't properly evolve. But the most important is: if you look everyday for the fruits, you will get anxious because they won't be there. You have to keep watering it everyday and when you look behind, you will see how much it grew."
Giovani Castelucci | Designer at DAÓ and Founder of Visitei
Giovani Castelucci is co-founder at DAÓ, graphic design studio focused in cultural initiatives. In 2014 he founded Visitei, a web-based platform that facilitates, organizes and nurture student visits to design companies, having assured more than 200 people the opportunity to have an insider look to the participating companies.
1DD: How to make an idea come true
BARTHOLOMEUS: “Playing around with dreams + ideas make opportunities available, in play you can become a hero.”
"As a designer I learned about the value of play, in play people learn faster and better, and are open for elicit emotions, the transfer of experiences, insights and learnings inside the game can be taken outside the magic circle of play :) the state of play) to real life. As a designer I hope to facilitate and enable the state of play, but the player is always in control to make the game happen, so for me designing play and games is the ultimate way of co-creating, allowing the user the autonomy to play around with the game of life."
Ellis Bartholomeus| Play Alchemist at Ellis in Wonderland
In 1996 I graduated as a product designer at the Design Academy on ‘Men and Information’. Since then I have created signage, user-interfaces, graphic design, websites, interactive applications and serious games. I am eager to get more in-depth involved with the use of play and how to apply game elements as a medium and tool and not just for fun. How to design motivation, and how to co-create the state of play as an intervention for change. I wish to make people play life more.
1DD: How to make an idea come true
GRECO: “Nothing is impossible.”
"I have a frustrating quality: “ To me nothing is impossible. With effort and attention you can achieve anything”
As my favourite poet (Mario Quintana) would say:
Of Utopias
*free translation
If things are unattainable ... well !
It is no reason not to want them..
Sad the paths, if was not
The distant presence of stars!
DAS UTOPIAS
*Original in brazilian Portuguese
Se as coisas são inatingíveis... ora!
Não é motivo para não querê-las...
Que tristes os caminhos, se não fora
A presença distante das estrelas!"
Gustavo Greco | Creative Director at Greco Design
Founder and creative director of Greco Design. He was a judge for the Design category in Red Dot, D&AD, Cannes Lions, Prêmios Lusos, El Ojo and iF. Greco has also featured in and received awards from both domestic and international publications, such as: Design Lions at Cannes Lions, D&AD, Grand Prix Red Dot Design Award, iF Communication, El Ojo de Iberoamerica, London International Awards, Award and Honorable Mention in III and IV Bienal Iberoamericana de Diseño.
1DD: How to make an idea come true
FISCHNALLER: “Continually explore, observe, reflect and scrutinise.”
"Curiosity pushes me and I am always looking for new challenges."
Karin Fischnaller | Designer
I love meticulously order – especially in content and visual arrangement, unlimited to keenness and passion on details. The combination of devotion and commitment to clear and comprehensible communication drives me on. I studied Communication Design and I currently turn my knowledge into practice by working as freelance art director and designer in Munich and Bolzano.
1DD: How to make an idea come true
SEGRETO: “Doing is the best way of learning!”
"I am not sure if it was Jean Cocteau or Mark Twain that said: Not knowing it was impossible, he went and did it!
However , what matters in this emblematic phrase is not the author but his incitement to do it. It is a call to action , mobilisation and engagement. After all , there is no better way to engage other people to act, than by doing. It is much easier to achieve someone’s commitment when ideas are already in practice. I organize monthly meetings and lectures on design and technology - Convescote. We’ve already done more than 60 meetings and 100 lectures. At first, they were close friends who spoke . Today, with the admiration we have achieved, inviting new participants is an easy task. So do not wait for ideal conditions, put your gang on the street and learn by doing!"
Pedro Segreto | Co-founder of Caos! vídeo & design
Pedro Segreto is a managing partner of Caos! video & design, studio that develops graphics, digital and audiovisual projects for cultural and corporate markets for over 10 years. Graduated in urbanism and architecture from FAU-UFRJ and master of design from PUC-RJ, teaches projects methods for digital medias and has participated in lectures and workshops at universities and events in Brazil and abroad. Currently coordinates graphic and digital design area of IED Rio.
1DD: How to make an idea come true
DORE: “Support and inspire the collective effort to bring ideas into reality.”
"It's impossible to build great ideas nowadays as a sole innovator. You need to get surrounded by talented people, either as part of a team you lead or as peers on the venture.
The best collaboration projects are born with a clear purpose and that's what will make people focus but also help them find energy on the most challenging moments of the journey of building something new."
Fabricio Dore | Designer
Fabricio currently holds a senior position leading UX at Huge London. He has been working for +10 years with clients such as Ford, Novartis, Commonwealth Bank of Australia, Bosch and at&t on digital and innovation challenges. Prior to Huge, he was Head of Digital Innovation at Itaú where helped to define Digital Strategy for the organization. Fabricio held seniors roles at IDEO and is a mentor for startups in London and São Paulo.
1DD: How to make an idea come true
SANCHES: “Take a step means believing an idea can become something greater than you imagined.”
"Don’t wait for your idea to be ready to put it into practice. If it appears to be mature too early on, chances are someone has already taken this path . Keep an eye on your principles and that which has guided the creation of your idea, but know that something surprisingly different may appear along the way . Prototype, test, rework and learn. Take your life luggage and know-how to enrich the concept, but be ready to abandon them along the way if necessary. Be aware of the surroundings of the idea and the new connections that may arise."
Eduardo Sanches | Industrial designer at Whirlpool LATAM
Industrial designer graduated by UFPR, and post graduate degree in Innovation & Design by Elisava (Barcelona School of Design and Engineering ) and Emotional Design by PUC- PR. He worked in various design consultancies in Brazil and is currently a Senior Designer at Whirlpool Latin America , the largest manufacturer of home appliances of the world.
1DD: How to make an idea come true
MATSUO: “Do first, feel second then share it. If you have time to spare afterwards, think.”
" There are always people's feelings between things;
- Team ( People Together ) is everything;
- Begin is almost 60% of the job to be done; ( Jaime Lerner )
- Do not try to educate someone. Just be a example;
- Innovation is not about a product or a service, it is about yourself;
- "Selfinnovation" is the key;
- Design is just a simple collaborative tool to destroy the impossible;
- Success / Failure is the same coin face. Be careful. Do not take it so serious."
Edson Matsuo | HSM (happy shoe maker) at GRENDENE
Graduated in Architecture and Urbanism, and experienced on illustration, cartoon, graphic design and motorcycle/car customization. Now, works at Grendene, a 26.000 people company, where he created its design team on 80’s, leading more than 206 people today Loves challenge and to work closer to people, especially in collaborative and co-creative projects. He also believes that the future designer will be a facilitator and connector.
1DD: How to make an idea come true
WENTZ: “Reduce the idea to its essence and remove everything that seems less important.”
"A straight line is the shortest path between two points. The same happens on the design process. And this is not about shortcuts, this is about understanding the essence of your idea and then work hard on the best way to make it real and magnificent."
Guilherme Wentz | Designer at Guilherme Wentz Studio
With a degree in Product Design, Guilherme Wentz worked two years inside the luxury tableware brand Riva before starting his own studio. On his debut he was awarded by the IDEA Brasil, Brazil Design Award and the international iF Design Award.
1DD: How to make an idea come true
FILENO: “Fail fast, succeed sooner and have fun!”
"To be a designer you also need to be a maker. The power of achievement in a hyper-connected world must be to deliver user-friendly solutions and focused on people. More than having the idea, being a designer is knowing how to perform it quickly and consistently according to the business model. To be a designer you need to have fun while working."
Erico Fileno | Designer, lecturer and maker
Graduated in Design (with a Master degree) at UFPR, Erico was a pioneer for igniting service design and interaction design movements in Brazil. Over the last two decades, Erico has been connecting people to user-friendly solutions through service design for 500 Fortune companies. Moreover, he coordinates an international level program in Human-Centered Design at Positivo University and he leads initiatives at Interaction Design Association and Service Design Network.
1DD: How to make an idea come true
GOUVEIA JR: “Turn it into a "mission impossible" then call your friends to join skills to make it happen.”
"Everyone wants to have fun and take part in an exciting adventure, as much as it is fast, free and fun. I mean, if I don't have to commit a lot of time or to invest too many financial resources, and if I will not be left alone.
Since always a small or large group of very motivated humans have been reaching unimaginable deeds under the power, creativity and faith of the collective."
Edgar Gouveia Júnior | Dreamer at Play the Call
Edgard is an Architect and Urban Planner that devote his career to mobilize communities to change their physical and social realities. Co-founder of Elos Institute, Warriors Without Weapons and Game Oasis he is Fellow Ashoka, Berkana and TRIP transformers, he travel and lecture widely to spread the awareness of “PlayTheCall”, a Global Game that aims to activate 2 billion people around the world to save the planet in a way that is fast, free & fun.
1DD: How to make an idea come true
MELLO: “Dream big, work hard and stay humble.”
"Everyone is a designer! Maybe you just haven´t realized it yet, but the genes of design are inside of you, no matter which school you attended or even if you had attended school or not. The best designer I ever met in my life (my father) never went to formal school. Design is a journey of empathy, collaboration and experimentation. It´s simple like that! If you are able to apply this three things in everything you do, you can impact other people’s lives and redesign the world, one story at a time. "
José Mello | Dreamer, Doer and Storyteller at IIT-Institute of Design
José Mello has a technology, marketing and design background. For the past 20 years he has been working on the crossroads of these three disciplines helping people and organizations to find their innovative self. He is a writer, speaker and teacher on design strategy and holds a position as the head of research and innovation for Liberty Seguros (a Liberty Mutual company).
1DD: How to make an idea come true
EGGER: “A brief moment of time can change everything. Embrace it and design a future that generates value.”
"A brief moment of time can change everything. Those instant interactions with society ripple into the future. Experiences from the past, our sensory perception, our thoughts, present in this specific point in time. And in this bubble of time ideas are generated. Those that, when we decide to embrace, can grow into something big that will change our life. It is our choice if we want to design the future A future where we are part of, are integrated and where we generate for us and society new value."
Daniel Egger | Future Value Designer at Foltigo
Co-founder of Foltigo and partner at Crowd Envisioning and worked with 30+ clients. Lecturer about design, future, collaboration at ESPM, Mauá and INSPER. Author of the book: Future Value Generation (Elsevier, BR) and currently writing his second with the title: #humanizing - um design, a human design.
1DD: How to make an idea come true
ALVES: “Never stop to believe and work hard with passion.”
"I believe that we create our destiny, regardless of the barriers that life imposes us. We should always believe and never give up our dreams, especially those that can contribute to a better society."
Marcelo Alves | Designer at DOCOL Faucets
I graduated in industrial design since 2003. I'm specialized in innovation and master's degree in design.
1DD: How to make an idea come true
CHASTAIN: “There is no one formula to bring an idea to life.”
"The key is to practice continuous learning, curiosity, flexibility and empathy in order to develop an open mind. This enables one to tackle challenges from a variety of perspectives. It also aids to inform that unexplained desire to make sense of what one observes and feels - and to seek the purest form of expression to in order to support a vision."
Chrisitne Chastain |Anticipatory researcher and designer at Platforme
Christine Chastain, Ph.D. A seasoned user centered, interdisciplinary expert with global experience across a wide variety of industries, Christine focuses on anticipatory research, innovation and strategic design. She has helped Fortune 500 brands, agencies and non-profit groups align vision, strategy and implementation to achieve strategic transformation through future proofing strategies, identifying new user behavior, tackling organizational capacity building and supporting team success.
PLATFORME
1DD: How to make an idea come true
GRINGON: “Shout to the world what you want to do.”
"Talk to different people about what you would like to do and the way you wish to do it, they will see your project from a different perspective and bring unimaginable tips and guidelines to improve your project, therefore, make it more assertive and complete."
Thiago Gringon | Enchantment designer at Kreakatali
Designer with masters in neuroscience investigating the interfaces between the two areas to catalyze a creative lifestyle from childhood; founder of Kreakatali (gym to strengthen creative powers ) that conducts research, training and adventures for children, adolescents and adults to develop skills for problem-solving; an enthusiast in comprehensive education participating in various events to build more meaningful learning journeys.
1DD: How to make an idea come true
SINGULANI: “Believe. And if you can make people believe in you, its just a matter of focus, hard work and time.”
"Most of the times the greatest and fearest dogmas in our professional lifes were never really challenged. And the main reason for that is because people don't BELIEVE that this change is possible. So things remains the same... Thats why in design teams there is an irreplaceable role for those almost naive people that truly think that everything is possible. With this kind of energy around, the process flows easier and the results are always surprising in a very positive way."
Bruno Singulani | Design Manager at Nestlé
Bruno Singulani, graduated in Product Design at PUC-Rio, with a long experience in FMCG, especially on packaging design and brand building. Now as a Design and Brand Identity Manager for Nestlé Brazil, the challenges implement a new design culture within the business units elevating our design capability in every touch point for every Nestle brand.
1DD: How to make an idea come true
CARVALHO: “Make sure that your idea is relevant to the community and you will have the support to do it.”
"Make sure that your idea is relevant and manages a major transformation in the life of a community or a specific group. If your idea is inspiring, for sure you will get all necessary support from the right people for it to be held.
When you have the solution to solve a problem or develop an improvement that enhances its surroundings, probably this problem is not only yours and it becomes easier to engage if these people has similar needs, ambitions and a sense of belonging."
Sergio Carvalho | Senior Design Manager at P&G Latin America
Graphic and Industrial Designer with large experience in production processes. He built his background working in advertising agencies and design offices in Brazil. Currently works at the core of Retail Design at Procter & Gamble managing the pool of agencies in Latin America. Keeps its focus on the disciplines of wayfinding Systems, Retail Design and shopper psychology.
1DD: How to make an idea come true
ETLING: “Connecting and sharing knowledge, keeping it simple (both design and business), commitment.”
"Connecting and Sharing Knowledge
“We are social creatures. Our natural need to connect with one another, to record and pass on knowledge, has informed the design of many tools of communication. . . .” — Cooper-Hewitt
Surround yourself with an incredibly talented team that is smarter than you.
Keeping it Simple.
“Good design is as little design as possible. Less, but better . . .” - Dieter Rams
This same theory can be applied to how you think about and build your business; stayed focused and keep it simple.
Commitment
“Until one is committed, there is hesitancy, the chance to draw back . . .
Weather you can do, or dream you can do, begin it. Boldness has genius, power and magic in it. Begin it now.” - Goethe "
Ashley Etling | CCO at RED CLAY
Ashley Etling is the CCO of Red Clay. Red Clay’s success can be attributed to her ability to balance the most critical of details with the vision to disrupt the creative industry in which she has worked for nearly a decade. Today, Ashley and the incredibly talented team at Red Clay are transforming how every physical product comes to market. They have created an open innovation platform that connects freelance design talent to consumer brands.
1DD: How to make an idea come true
NORONHA: “Involve people to evolve humanity.”
"More important than thinking about what, how, or why bring an idea from the intangible world and compose it into our material reality, is to think with whom do this. The world is made of people and they are the way to get to anywhere you may dream of. Every living thing communicates and connects to create something greater than itself. And mankind, being an emotional being, is reached through the heart. We must speak about love, passion and make people fall in love with a creation, or better yet, create something captivating, involving everyone in the way. And when people come together, feel, engage and participate, what happens is something called.. magic."
Mauricio Noronha | Industrial poet, Co-founder of Furf Design Studio
Mauricio Noronha is co-founder of Furf, an award winning design studio. The company is often invited to exhibit in notable events throughout Europe, Latin America and China, where Furf’s work has become part of permanent collection of its main Design Museum, in Shenzhen. Paola Noe, curator of Milan Design Week, says "They have a special ability to imbue an object with poetry and romance" and have been called "industrial poets" by Tom Dixon. They also act as visiting professors in universities.
1DD: How to make an idea come true
BOTTASSO: "Put the actors together! Research, create and test collaboratively. Have ownership and engagement."
"It is very difficult to get an idea out of the paper alone, needs to engage and connect people in a horizontal environment. Switch the people’s role, let them experience for themselves and by the others. As much points of view that you have, better. Play with the depth; Be shallow and inconsequential, serious and profound. Experts and laymen. Empathise. taking an idea out of the paper is not a linear process. Complex problems, complex solutions. Explore, analyse, create and test in spiral; simple, fast and cheap. Learn, analyse, synthesize, create more, test more, be wrong. Make small tests. Switch place once again. Make another research. Every step you take, your search become more refined. Bring it all back to the collective. An idea owned by many is a collective dream, with a lot of wills to become true. Engage."
Paulo Botasso | Gov Designer at Tellus Institute
As a generalist, found in design a way to walk through everything and always learn. B.A. in Product Design, M.A. in Strategic Design and specialized in Service Design.Worked in innovation projects in VRD, StudioIno and DesignConnection. Helped develop recognized projects that earned awards such as IDEA and MCB (BR) and Red Dot Awards and IF Awards (Germany).Served as Communications Director of ADP (Product Designers Association) and is currently the Executive Manager at Instituto Tellus.
1DD: How to make an idea come true
HVID: “By dreaming it!”
"After coming up with a big amazing dream everything else is just work. It can be hard, it can be fun - but it needs to be done.
So find partners to work with, great people with experience and others without. Then find knowledge - very often others have dreamt the same dream, so see if there is anything out there that can inspire you, anything that works better than your idea does. Then test if your dream/idea actually works for the people they are meant for. Talk to them and listen. After that develop your idea, test it and make it work. And along the line you will need money. Find a way to raise them, create a business plan and look at crowd funding, investors, foundations. "
Kigge Hvid | CEO of INDEX: Design to Improve Life
Founding CEO INDEX: Design to Improve Life. Eternally engaged in the power of design to improve life for people by solving global challenges. Working around the world with that agenda. Member of a range of boards, communities, networks and recipient of many kind awards, doctorates and other good stuff but first of all privileged by the task of leading the INDEX: Design to Improve Life team.
1DD: How to make an idea come true
SHEA: “Get started and make it simple. ”
Many designers want to have a fully-formed plan for their idea before starting to realize it. I believe design often follows more of an innovative process rather than a creative process, one that allows us to refine or make sense of content rather than create it from scratch. Get started by throwing everything you know about the idea/dream (and some things that don't directly relate to it) on the wall to see what sticks. Then work hard to make your idea simple enough for people to understand, adopt, and promote it."
Andrew Shea | Designer at MANY
Andrew Shea is the principal at MANY, the NYC based communication design studio focused on creating positive social, environmental, and economic impact. He is the author of “Designing for Social Change: Strategies for Community-Based Design,” and he teaches design at Parsons, Pratt, and City University of New York.
1DD: How to make an idea come true
MURPHY: “A little bit of strategy, some luck and a lot of hard work.”
"You can have a brilliant idea or you can have the heart most dream driving you but you always have to think smart in order to achieve anything. Nobody can deny a bit of luck helps in life, but the lack of it cannot stop someone who has a strong drive. Finally, there is hard work – not counted in hours or physical effort, but simply meaningful, efficient, intelligent hard work."
Gisele Raulik Murphy | Partner at DUCO driving design strategies
Gisele has worked at the Design Center Paraná (Brazil), Design Council and Design Wales (UK). She established the SEE project, a European network for design innovation policies. She gained a Masters from Brunel University and a PhD from the University of Wales (UK). Gisele currently works for Positivo University and teaches in postgraduate courses. Board member of Centro Brasil Design. Partner at DUCO, specialising on design policies, strategies and management for both private and public sectors.
1DD: How to make an idea come true
FRIEDLAND: “You need a good mirror and people around you”
"You have an idea of a new product or service. Ideally, you will share it at a moment you think is right, with people you think are right. Some will like the idea, others will try convincing you to stop pursuing it. It could also be, that everyone will try convincing you to do exactly that. This is why you need a good mirror. If you honestly believe in your idea, you will find the mirror an excellent tool to encourage yourself to keep pursuing it. You should use it as often as you need, standing firmly infant of it and realising YOU CAN DO IT. You need those people who do not believe in your idea, as much as you need the people who do. The ones that don’t, will force you to prove them wrong. The ones that do, might be your partners to execute your idea as it is not wise to work alone."
Efrat Friedland | Founder of materialscout
Born in Israel, based in Munich, a materials consultant for the Industrial Design sector. After establishing three materials libraries worldwide, teaching, lecturing, writing and bringing successful products into the market as Head of Material Technologies at designaffairs GmbH, I founded materialscout at the beginning of 2015. My aim is to continue generating value through creative use of materials & technologies.
1DD: How to make an idea come true
STABILE: “Deconstruct your way of thinking constantly. "
"Got an idea? Now deconstruct it. Think about that idea in as many different contexts as possible and also its extremes. Question your own point of view on that idea. Question others point of view on it also.
Design is an exercise of constant questioning and rethinking.
Never stop questioning."
Henrique Stabile | CEO Architect and Designer at h.stabile
Henrique is the founder of H. Stabile, focusing on innovation and design for architecture and design in many different levels. He holds a Ph.D. in Architecture and Urban Planning by FAU-USP (Faculty of Architecture and Urbanism at the University of São Paulo), with focus in Design. His most recent work entitled “Deconstruction Zone” has been reviewed and exhibited in several cities, such as São Paulo, Beijing and Dubai.
1DD: How to make an idea come true
GEKELER: “Let's dolaborate now!”
"In our complex world you need people from various disciplines, cultures and perspectives to make an idea happen and to create something meaningful. Neither engineers, business people nor designers should solve the problems alone. Only if different perspectives are brought together we can find solutions that are ready for unknown futures.
In order to achieve this goal, you can make use of design and design thinking to get things done together and to co-create desirable solutions. So let's DO things & COLLABORATE!
Let's dolaborate!"
Moritz Gekeler | Dolaborateur at Dolaborate GmbH
In 2015 I founded DOLABORATE GmbH as a consultancy for creative collaboration and participatory design. Together with friends and partners around the world I help companies, teams and individuals to solve problems together. Before I worked for the Design and Co-Innovation Center of SAP, the HPI D-School and the DAIMLER futures research department. I live in Berlin and New Delhi.
1DD: How to make an idea come true
BASTIANELLO: “Design is not unique to the designer, we have to be sure that there is always something to improve.”
"Everybody can be the catalyst agent between problem and solution, just need the right tools and a holistic overview. Since the first object was created and how it changed society we note how important it is to man the significance of objects that are part of your day and the evolution of these creations.We exercise the design every day, from simple tasks to complex, in how we see and plan things.
The primitive connection between the idea and the materialization makes the designer a privileged professional, a person able to understand the whole process involving the human factor and technical in everything he creates."
Felipe Bastianello | Designer at Whirlpool LATAM
Currently works as Industrial Designer at Whirlpool Latin America developing cross category projects with a multidisciplinary focus involving strategy, manufacturing, ideation and CAD modelling. Is still involving with open source 3D printer projects trying to bring the designer closer to the society. He taught for two years in UNIESP/Barddal College and worked with product development in different categories in companies like Intelbras and 2:1 Industrial Design studio.
1DD: How to make an idea come true
DAVIS: “Question everything. Break all the rules. Go rogue.”
"The ancient skeptic Sextus Empiricus posited that by suspending all judgment we achieve a state of ataraxia - peace of mind. This pure state of openmindedness, what Zen Buddhists refer to as Shoshin (beginners mind) - a curiosity, inquisitiveness, openness and lack of preconception wherein we question everything, take nothing for granted, and simply ask: Why? Why are things this way? Why must they be? Every parent faces this epistemological regress argument when a child continues to ask why ad infinitum.
Like children, designers begin as novices. Shunryu Suzuki said it well in Zen Mind, Beginner’s Mind: “In the beginner’s mind there are many possibilities, in the expert’s mind there are few.” Only when questioning assumptions can we imagine and envision new possibilities. Why not?"
Lee Davis | Co-Director, Center for Social Design at Maryland Institute College of Art (MICA)
Lee Davis is an author, designer and social entrepreneur. He is Co-Director of the Center for Social Design at MICA, focused on demonstrating the value of design in addressing complex social problems and preparing the next generation of creative changemakers. He is also a Trustee of the Winterhouse Institute, dedicated to advancing design education for social impact. Lee is co-founder of NESsT, an incubator of social enterprises across Central Europe and Latin America.
1DD: How to make an idea come true
SCHULENBURG: “The basis of a dream is made of love. So to turn into reality, love what you do every day.”
"Love transforms and design changes. The daily dedication and love for each project translates into its concept and essence of the purest art of turning. And as Machiavelli, a transformation opens the way for many other transformations. Then, perform and transform. The realization of a dream, depending on your love."
Haro Schulenburg | Professor at Univille
Designer and teacher. Graduate in Graphic Design (Univille), Specialist in Graphic Design in Corporate Strategic (Univali), Master of Design (UFSC). He is currently Head of the Graduate Department of Design (Univille) and Senior Designer (DSGN House).
1DD: How to make an idea come true
MAEDA: “A designer is someone who can create both solutions *and* problems.”
"A designer is someone who can create both solutions *and* problems. Anyone who creates or does anything is guaranteed to produce one of those outcomes: a solution or a problem. Being reflective about what outcome has resulted, especially when a new problem has been made, is important. But it can also be paralyzing. Making errors makes you not want to do anything. But those who do nothing, don’t make new solutions. And those who do something are guaranteed to make a few problems. Don’t be afraid."
John Maeda | Design Partner, Kleiner Perkins Caufield & Byers
John Maeda is an American executive, designer, technologist. His work explores the area where business, design, and technology merge. He was a Professor at the MIT Media Lab for 12 years, and then became the President of the Rhode Island School of Design from 2008 to 2013. He is currently Design Partner at Kleiner Perkins Caufield & Byers where he advises startups on the business impact of design. He also serves on the Board of Sonos and Wieden+Kennedy, and on the Technical Advisory Board for Google’s ATAP
