1DD: What is your tip or advice for non-designers, who wants to redesign the world?
PATROCINIO : “Go back to being a child and ask why? - And the why behind the why, to reduce the problem to its essence, or its parts. We hardly start a process asking the right question, and so often we approach the problem wrongly, arriving to the most obvious solution but not necessarily the most adequate.”
"I’ve been seeking to establish a difference between the use of design as a tool and design as an activity. Design can serve to anyone (non-designer) as a tool to solve a problem, but not to develop a project. It is a matter of placing the word accordingly: design as a verb refers only to an act of creation - or the use of the tool as I mentioned above - to solve a problem. Design as an activity (or a profession), refers to design a product or service in a complete and complex way.
Therefore, doing design is not only to use one tool, but a whole set of tools and specific knowledge from different fields that are integrated to develop products or services efficiently.
The fact of establishing transdisciplinary teams to develop complex projects, including even end-users, does not turn each person involved into a designer (or an engineer, anthropologist, psychologist, etc.).
Thus, I give this advice framing the word design as a verb (to develop creative thinking to solve a problem), and not in its sense as a professional activity of designing a product or a service."
Gabriel Patrocinio | Designer and design activist
Graduated from ESDI (1982), obtained his PhD from Cranfield University, England (2013). His thesis on Design Public Policies received the First Prize in the Museu da Casa Brasileira in 2014. He is Adjunct Professor and Coordinator of the Design IFHT Policy Laboratory at UERJ, having been deputy director and director of ESDI (2000 2008) he also is a board member of ADG and part of the Design Council of MAM-RJ. He was a member of the advisory board of ABEDESIGN and part of the Council at Rio’s Design secretary of development. He has extensive experience as an international lecturer in design and innovation and intellectual property consultant.