1DD: how to positively impact with design
POPPOVIC: “Think about life, think about culture, think about people, think about resources, think about experience, think about form, think about execution, then think about it in another way...”
"It is not about beauty. Beauty is the consequence of a different vision about one's belief."
Andre Poppovic | Creative Director at Oz Strategy + Design
André Poppovic is part of the second generation of Brazilian designers, with a long and large experience in several design areas, always with identity as a background. He founded Oz Design, which during its 36 years of activity has developed projects in Visual Identity, Branding, Packaging, Editorial, Signage and Environmental and Digital Design, and became one of the five largest design companies in Brazil. Its clients include Coca-Cola, Kimberley-Clark, Crédit Suisse Hedging Griffo, Unilever and Natura. He is the President of Abedesign, working to develop the design companies in the local and in the international markets