1DD: how to positively impact with design
PORTO: “When designing, get out of you comfort zone and think about others.”
"To design already means to understand who you are designing for in terms of needs, expectations and desires. In order to find a solution to someone else's problem, one must embrace their history, behaviors and culture. Despite all the great developments that the design field(s) have been going through since the Industrial Revolution, I don't think designers can escape the fact that design theory is mostly based on practical aspects of the profession, and fairly recent compared to other scientific areas. Our projects gain a lot when they incorporate fresh points of view and values. There is a wide range of scientific knowledge to be borrowed from Biology, History and Communications, for example. Biomimetics, Sustainability and Semiotics based projects are just the tip of the iceberg."
Bruno Porto | Brazilian designer & educator at ADG Brasil, Adegraf, SIB, Comitê Tipos Latinos
Brazilian designer, educator and curator with works exhibited in the Americas, Asia, Africa and Europe. He sits on advisory boards of several Brazilian and Latin American design, illustration and typography associations and governmental institutions, and has frequently taken part in design juries of international awards. An author of seven books on graphic design for the last two decades he has lectured in Rio de Janeiro, Shanghai and Brasília, where he currently heads the Graphic Design course.