1DD: how to positively impact with design
PSZCZOL: “Trust your instinct. Always question things and don't blindly believe on everything you are told.”
"Designers have the ability to put themselves in other people's shoes experiencing different realities to identify real challenges and propose new solutions for it.
But to do so we must question the norm and common vision of things.
Default thinking and blindly believing on everything that is given to us is one of the biggest trap a designer can fall into. Therefor we should always question things and if possible go experience it ourselves.
New solutions only come from new experiences or new interpretations of something. So run away from anything standard and make sure you open your eyes, mind and heart for all the new answers you will find when you ask the right questions.
My experience is that our gut feeling is very powerful tool and should never be neglected."
Luciana Pszczol | Design Manager at P&G
Brazilian product designer; studied at PUC-Rio, graduated in 2002. After 2 years living in Panama and working at P&G as Latin America FemCare Design Manager I am currently located in Geneva where after another 3.5years working in FemCare I am currently responsible for the Global Pampers Flagship design.
I have large experience working in some of the most well known Brazilian design studios.
I am specially interested in brand strategy and experience, design thinking and sustainable solutions.