1DD: What is your tip or advice for non-designers, who wants to redesign the world?
RANGEL: “Dive deep, but come back to breathe!”
"When we develop a design project we come across universes’ the we are not accustomed to. Each project involves us in a particular universe. The approach with each particular universe is fundamental in order to understand the specific factors and the "mood" involved. For example, you cannot design a kayak, like we did, without feeling the temperature of the river water while being upside down and trapped on the waist, trying to find the handle that frees you to return to the surface. Diving, is to seek a point of view of the expert and live the most of the user’s experience.
To develop a Spinning bike, you will have a complete perception of the experience only if you; see the pool of sweat that forms around you, the smell and the temperature of the room, notice the vibration of the collective effort and feel the pain the next day. When you go back on the surface, you will have acquired the user’s knowledge and have the necessary distance to make good decisions and find good design solutions,so: Dive deep, but go back to breathe!"
Felipe Rangel | CEO at Estúdio Baobá
Industrial designer graduated from PUC-Rio, and is now in the same institution supervisor of Product Design qualification and teaches the final project design disciplines. Participated in the preparation and implementation of the new curriculum of undergraduate Design at PUC-Rio. For 8 years was associate designer on the award winning, Indio da Costa AUDT office, developing products for Arno, Spirit, GE / Dako, Cognitec , Ambev, among others. Today is CEO of Baobá Studio, which provides services for the industry and develops projects for licensing.