1DD: how to positively impact with design
ROCHA: “A "design object" should be just the result of the "why" it has been made.”
"Usually the word ‘Design’ is used just as a way to assign value to certain objects or services and those solutions named as ‘design solutions’ achieve this status only because of the use of some materials and shapes. Design is much more than an adjective. Design is a noun, related to planning, project, research and frame working. Design is focused on others and not only on the beliefs and desires of whom are designing it. When you understand the real needs, the project context and the solution’s reason why and its consequences, the design will have purpose and meaning. "
Luiz Eduardo Rocha | Partner and designer at ZEREZES
Luiz Eduardo Rocha is partner and designer at Zerezes glasses brand, holds a bachelor in Product Design from PUC-Rio and is interested in branding and fashion areas. Currently, he is in charge of Zerezes' communication area.