1DD: how to positively impact with design
RUNKEL: “Human-beings will always be the most complex autonomous machine. Observe, empathize and co-create.”
"In order to design for positive impact, you must care more for, and have empathy for, the human-beings that you are serving knowing they will be the most complex autonomous machine. With the rise of chatbots, artificial intelligence and autonomous vehicles, understanding human behavior, predicting evolving needs and translating them into humane solutions to business problems will be continually relevant.
This requires that designers have an intense curiosity, a relentless desire to learn by making and courage to test ideas in the real world (where they may be disproven), along with the stamina to repeat this process time and time again. Learn from those around you, thrive on collaboration, despise complacency and then apply this to solving life's most complex challenges."
Scott Runkel | C0-Founder of Runkel & Jenny
Scott’s 20 year career includes working for and with companies such as Best Buy, Hewlett-Packard, OshKosh B'gosh, IBM-France, IDEO, Crispin Porter + Bogusky as well as a few start-ups. Scott brought his considerable experience to spinning up Runkel & Jenny and immediately took on Caterpillar’s Global Mining Division as a partner, leading the redesign of next generation mining software while working to establish a human-centered culture across Australia to Canada to the US.