1DD: How to make an idea come true
SANCHES: “Take a step means believing an idea can become something greater than you imagined.”
"Don’t wait for your idea to be ready to put it into practice. If it appears to be mature too early on, chances are someone has already taken this path . Keep an eye on your principles and that which has guided the creation of your idea, but know that something surprisingly different may appear along the way . Prototype, test, rework and learn. Take your life luggage and know-how to enrich the concept, but be ready to abandon them along the way if necessary. Be aware of the surroundings of the idea and the new connections that may arise."
Eduardo Sanches | Industrial designer at Whirlpool LATAM
Industrial designer graduated by UFPR, and post graduate degree in Innovation & Design by Elisava (Barcelona School of Design and Engineering ) and Emotional Design by PUC- PR. He worked in various design consultancies in Brazil and is currently a Senior Designer at Whirlpool Latin America , the largest manufacturer of home appliances of the world.