1DD: How to make an idea come true
SEGRETO: “Doing is the best way of learning!”
"I am not sure if it was Jean Cocteau or Mark Twain that said: Not knowing it was impossible, he went and did it!
However , what matters in this emblematic phrase is not the author but his incitement to do it. It is a call to action , mobilisation and engagement. After all , there is no better way to engage other people to act, than by doing. It is much easier to achieve someone’s commitment when ideas are already in practice. I organize monthly meetings and lectures on design and technology - Convescote. We’ve already done more than 60 meetings and 100 lectures. At first, they were close friends who spoke . Today, with the admiration we have achieved, inviting new participants is an easy task. So do not wait for ideal conditions, put your gang on the street and learn by doing!"
Pedro Segreto | Co-founder of Caos! vídeo & design
Pedro Segreto is a managing partner of Caos! video & design, studio that develops graphics, digital and audiovisual projects for cultural and corporate markets for over 10 years. Graduated in urbanism and architecture from FAU-UFRJ and master of design from PUC-RJ, teaches projects methods for digital medias and has participated in lectures and workshops at universities and events in Brazil and abroad. Currently coordinates graphic and digital design area of IED Rio.