1DD: how to positively impact with design
GOMES DA SILVA: “the best way to impact through design is being human-centered”
"I believe that the best way to cause impact with design is being human focused. To design is to look over a problem from different angles and that is why design shouldn’t be made only by designers.
Some companies lost its purpose and don't have any more empathy to understand their role in society. We solve people's problems and those people will see value in it. We can not forget the reason why a company is made.
Companies are made by people to serve people. This relationship should drive the way we deliver value and how to measure our success. Designers need to involve different stakeholders to create systemic solutions that will be good in a holistic way. "
Anderson Gomes da Silva | Head of Design at ContaAzul
Anderson Gomes is the Head of Design at ContaAzul, leading the company’s ‘Design Guild’. Working since the very beginning of the company, took part in the entire process of transformation and growth of the Brazilian startup. With a strong passion concerning design, graduated in design simultaneously at two universities (UFPR and CEFET-PR), specialising in Interaction Design and as a researcher at Faber Ludens Institute.