1DD: What is your tip or advice for non-designers, who wants to redesign the world?
SILVEIRA: “Keep It Simple!”
"Our life is full of unpredictable situations, which develop in a non-linear way.
In this journey, we find a need to simplify our daily routines. At some point, this becomes essential.
In the digital world these needs have been fulfilled, but not in our physical world. Meaning that design can help in the following ways:
- Create better solutions that will minimize the complexity of our daily lives.
- Create smooth solutions that will give unity to the different roles we assume everyday.
- Create invisible solutions that only the benefits will be perceived.
- Create simple solutions that will reduce the barrier between product and consumer.
At the end of the day; less is more."
Mateus Lima Silveira | Future insights specialist at Fiat Chrysler Automobiles
An enthusiast on human centered processes, radical collaboration and creative methods. Product designer graduated at the Design School of UEMG and masters degree in Business Management at FGV. He started his professional career as an intern at FIAT in 2000 and since then he has become a designer focusing in managing interior automobile design. He has passed through the innovation department and is now venturing towards future insights and creative innovation in market research. Some noteworthy projects in his professional career are: Palio Adventure Locker, Novo Uno, Mio and Container. Besides his contribution at FIAT he is also a son, brother, boyfriend and friend.