1DD: How to make an idea come true
SINGULANI: “Believe. And if you can make people believe in you, its just a matter of focus, hard work and time.”
"Most of the times the greatest and fearest dogmas in our professional lifes were never really challenged. And the main reason for that is because people don't BELIEVE that this change is possible. So things remains the same... Thats why in design teams there is an irreplaceable role for those almost naive people that truly think that everything is possible. With this kind of energy around, the process flows easier and the results are always surprising in a very positive way."
Bruno Singulani | Design Manager at Nestlé
Bruno Singulani, graduated in Product Design at PUC-Rio, with a long experience in FMCG, especially on packaging design and brand building. Now as a Design and Brand Identity Manager for Nestlé Brazil, the challenges implement a new design culture within the business units elevating our design capability in every touch point for every Nestle brand.