1DD: how to positively impact with design
SONTAG: “Forget design, create magic.”
"I believe in expanding the role of design in society. We can use design to consciously design the evolution of ourselves, our organizations and our world - our own creativity is the only limiting factor. When the iPad was introduced, Jony Ive, Apple’s head of design, talked about his passion for creating things that seemed “magical”. Products that reach so far beyond what any customer might have expect, that they might seem like wizardry. This is not done by creating empathy maps or customer surveys. You do this by setting out to amaze people—great design begins with an attitude, and a purpose. "
Andy Sontag | Experience Designer at Bespoke / Kaospilot
Andy Sontag is a graduate of the hybrid MBA and Design school the Kaospilots. He is an experience designer, with a background in organizational change. He specializes in designing experiences that build meaningful relationships between people. He brings his passion for understanding people into his work with clients and the professional courses he delivers in Experience Design throughout Europe.