1DD: What is your tip or advice for non-designers, who wants to redesign the world?
SPERIDIÃO: “When we create, we transfer part of our love and own soul in a product, thereby achieving immortality.”
"I acquired this concept from a teacher who said that writing sometimes needed a drawer. Of course it's not just sit back and expect the work happen, but give it time . I believe very much that a lot of our thinking happens in the subconscious and comes spontaneously out, but these thoughts need preparation to take place at a certain time. The trick is to be able to synthesise time as part of the design process.
In addition, “time” or “breathes” also appear visually in interfaces or graphic shapes, giving meaning to something , gathering elements. It is a characteristic that permeates process and result and it is manifests in various ways. Much like doing something in a rush or with anger it can determine the “soul” of the creation. Giving time to time can give us calmness as a subjective attribute."
Andrei Speridião | Head at Iceland 2nd Nation
Andrei Speridião is design graduated from FAU-USP. Involved since 2005 in design and technology, began his career in computer graphics, continuing to virtual reality, games and currently physical and digital objects and new medis/ Manages Iceland 2nd Nation, unity of FLAG CX focused on R&D an is also the creator of the Bueiros Conectados project (connects sewers project), which aims to improve the condition of the sewers of the city avoiding floods and accidents in a collaborative way (IDEA AWARD / Brazil 2014).