1DD: What is your tip or advice for non-designers, who wants to redesign the world?
ULLMANN: “Pay attention, close attention: on people
and their behavior, for it is here that you will find all the questions and all answers to be able to improve a product.”
"To be able to design a product, you have to really want to change something, feel a certain discomfort and feel certain that your project will be better in something than others that already exist.
the hardest, it is objectively evaluate your project without emotional involvement – know that: design is subjective and everything become more difficult when the evaluated project is your own.
My tip is to pay attention, close attention: on people and their behaviour because this is where are all the questions and answers lye in order to improve a product. Us, mere mortals, intuitively try to do our best to have more comfort, functionality and pleasure to use the product and if they do not satisfy us, we modify something
Surely as you read this you are recalling a product that does not fulfil its function in a satisfactory manner – so, what are you waiting for? Pick up the product and think what can be improved, this way in small steps we will re-design the world."
Christian Ullmann | Designer of seductive and non-functional products
Christian Ullmann, 1966 Argentine - design consultant, innovation and management for creation and development of new products.In 2001 he created iT Projetos - product development studio and socially and
environmentally responsible projects - where design is used as a tool to improve the interfaces between culture, creativity, tradition, economy and technology; promoting activities to generate employment and income, competitiveness , local development and enhancement of the region.